Hotel marketing by hoteliers.

All of this came out of the day-to-day of running properties — two decades of testing tools, and our share of mistakes. At some point we started writing it down, so other hoteliers could put in what works and skip what doesn’t.

See what we do → Independent properties, 10–80 rooms. No tech team required.

Built on

Analyst

Operating layer

Wiring

01The approach

Stop buying a platform. Start assembling one.

An independent hotel doesn’t need more features. It needs fewer, working properly.

The problem used to be that every system lived on its own island: the PMS on one side, the accounting on another, the channel manager somewhere else. Crossing one against the other meant exporting spreadsheets. That has changed. There is a standard called MCP that connects different programs to the same assistant, so instead of opening three systems you ask: what did we bill in March by channel, and what did each booking cost? And the answer comes back, with data from all three.

We ran all of this in our own hotel first. We don’t recommend anything we haven’t operated for a full season.

And what we learned is that there is no single combination. What works in a ten-room lodge with no night reception does not work in a forty-room hotel with three sales channels and an outside accountant. The PMS changes, the way you invoice changes, sometimes everything changes. Whoever is selling you a platform has one answer for every case. We have the uncomfortable one: it depends — and we know on what.

02Self-check

Three checks. Ten minutes. Run them before you talk to anyone.

None of these needs us, and none of them costs anything. If all three come back clean, you don’t have a problem worth paying to solve — and we’d rather you found that out here.

01 · Visibility

How are guests actually finding you?

Search for hotels in your area and write down who ranks above you. Then open a fresh AI chat and ask for a hotel that matches exactly what you offer. Do you come up at all? And if you do, is what it says about your rates and your amenities the version you would have written?

Half the time the problem isn’t visibility. It’s that whatever guests were filtering for was never on your page in a form a machine could read.

02 · Operations

How much of your hotel still runs on paper?

Count the printed sheets that get filled in and filed. Count the spreadsheets only one person really understands. Then time yourself answering something basic — what did you sell last month, by channel? If the paper has no answer, it was never a record. It was a ritual.

Every department now has a tool of its own that costs less than one night’s rate, and agents that plug into them over MCP. You stop opening files and start asking your hotel questions.

03 · Content

Read your last fifty reviews. Now look at your photos.

Guests keep naming the same three things. Your gallery shows a lobby, a pool and a bed at dusk. Then put your site, your Google profile, your OTA listings and your Instagram side by side and count how many are telling the same story — or even the same year.

We build the content around what guests actually praise, and capture the property as a Gaussian splat they can walk through before they book.

Two or three came back wrong? That’s the normal result, and it’s the reason this exists. There are three ways to work with us, depending on how much of it you want to hand over.

See the three engagements →

03The stack

The tools we build on

Not a list of everything that exists. Five systems, deployed in production, in this order.

01 Notion Operating layer Procedures, tasks, guest data, content. One place your team already knows how to use.

02 Claude Cowork Analyst Reads your data, writes the reports, drafts the replies. The work nobody gets to.

03 Make Wiring Booking to WhatsApp, review to task, report to inbox. Runs while you sleep.

04 Xero Books Quotes, invoices and the month-end close, out of the spreadsheet and into something your accountant can already read.

05 Feather Publishing Your blog, written in Notion, live on your domain, indexed by Google and by the AI that now answers travel questions.

We don’t recommend a tool we haven’t run ourselves.

04Fit

We work with

Independent and boutique properties, 10–80 rooms. A real identity. A hands-on owner or manager. The ambition to run tighter without losing what makes the place worth visiting.

We don’t work with

Large chains. Not because we can’t — because the results come from working with people who are close to their property and motivated to change how it runs.

05Track record

Hotel Marketing Point. Since

2007

Early enough to watch TripAdvisor arrive, Instagram take over the lobby, and AI check in without a reservation. We write about what’s actually working, every week.

From the blog

AI The Claude Effect: Why AI Could Weaken OTA Margins → AI Your AI Shadow Is Now Your Most Important Digital Asset → MAKE Hotel Operations Automation with Make, Notion and WhatsApp →

All articles →

Ready to talk?

No sales call. No pitch deck. Tell us where you are and what you’re trying to solve, and we’ll give you an honest assessment of whether we can help. If we can’t, we’ll say so.

Book 30 minutes →