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AI Intelligence for boutique hotels
Be found. Price right. Run clear. Decide fast.
Hotel intelligence, by hoteliers.
All of this came out of the day-to-day of running properties: two decades of testing tools, setting rates by feel until we stopped, and our share of mistakes. At some point we started writing it down, so other hoteliers could put in what works and skip what doesn’t. Today AI does the crossing between your systems. We decide what it should look at, and what it should tell you.
01What AI Intelligence means
Not a platform you buy. An assistant that talks to what you already run.
An independent hotel doesn’t need more features. It needs fewer, working properly. The PMS, the channel manager, the books and the housekeeping sheet each hold a piece of the truth, and until now crossing one against the other meant exporting spreadsheets.
That has changed. A standard called MCP lets one assistant read all of them. So instead of opening three systems you ask: what did we bill in March by channel, and what did each booking cost? The answer comes back with data from all three.
That is what we mean by AI Intelligence. Each tool does one job well. The assistant does the crossing. When a piece stops fitting, you swap that piece, not the whole thing.
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The systems you already run
Eight to twelve of them in a typical boutique property. None of them talk to each other.
PMSChannel managerBooking.comAirbnb
Google profileMetasearchWhatsAppInstagram
ReviewsXeroHousekeeping sheetSpreadsheets
Analyst · connected over MCP
Claude Cowork
Reads every system above. Writes the reports, drafts the replies, flags the exception. Nothing is copied into a new database: it asks the sources directly.
Notion
Procedures, tasks, guest data, content. One place your team already knows how to use.
Operating layer · for the team on the floor
Make
Booking to WhatsApp, review to task, report to inbox. Runs while you sleep.
Wiring · for the back office
Feather
Your blog, written in Notion, live on your domain, read by Google and by the AI that answers travel questions.
Publishing · outward
Your screen
One view. What changed, what to charge, what to decide today.
Decide fast · for the owner
02Self-check
Four checks. Ten minutes. Run them before you talk to anyone.
None of these needs us, and none of them costs anything. If all four come back clean, you don’t have a problem worth paying to solve — and we’d rather you found that out here.
01 · Visibility
How are guests actually finding you?
Search for hotels in your area and write down who ranks above you. Then open a fresh AI chat and ask for a hotel that matches exactly what you offer. Do you come up at all? And if you do, is what it says about your rates and your amenities the version you would have written?
Half the time the problem isn’t visibility. It’s that whatever guests were filtering for was never on your page in a form a machine could read.
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02 · Operations
How much of your hotel still runs on paper?
Count the printed sheets that get filled in and filed. Count the spreadsheets only one person really understands. Then time yourself answering something basic — what did you sell last month, by channel? If the paper has no answer, it was never a record. It was a ritual.
Every department now has a tool of its own that costs less than one night’s rate, and agents that plug into them over MCP. You stop opening files and start asking your hotel questions.
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03 · Content
Read your last fifty reviews. Now look at your photos.
Guests keep naming the same three things. Your gallery shows a lobby, a pool and a bed at dusk. Then put your site, your Google profile, your OTA listings and your Instagram side by side and count how many are telling the same story — or even the same year.
We build the content around what guests actually praise, and capture the property as a Gaussian splat they can walk through before they book.
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04 · Pricing
When did you last change a rate because of a number?
Open your calendar for the next ninety days and count the different rates in it. Then find the last one you changed, and ask why: a booking pace you saw, a competitor you checked, or a feeling about the season. Finally, look up one of your own rooms on Booking.com and on your own website, same night.
Two rates for the whole year, and a website that is never the cheaper option, is the normal result. Every night that could have carried more sold at the low number, and every guest who compared picked the channel that charges you commission.
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Two or three came back wrong? That’s the normal result, and it’s the reason this exists. There are four ways to work with us, depending on how much of it you want to hand over.
See the four engagements →
03Your week · before and after
One person, in front of the hotel instead of behind the spreadsheets.
In a boutique property the owner and the manager are usually the same person. Every workflow runs through you, and then you chase the updates and compile the numbers. AI Intelligence takes that part, so you run the hotel from the front.
Today
What reaches you before lunch.
- Housekeeping sheet, on paper, from yesterday
- WhatsApp from the kitchen: short on bread
- Booking.com extranet: change Friday’s rate
- New review, unanswered, in Italian
- Cabin 4 heater, reported by a guest at breakfast
- Supplier invoice, in an email, to type into the books
- Airbnb message: early check-in?
- Payroll hours, to be totted up from the roster
- Maintenance: who was asked to fix the gate, and when?
- Instagram: nothing posted this week
- Month-end: the spreadsheet only you understand
- Google profile: hours still show winter
- Group inquiry, three days old, in someone else’s inbox
- Rate check: is the website cheaper than the OTA?
- Purchasing: what did we spend on laundry last month?
- Reception: two no-shows, not yet charged
- The accountant, asking for March
- A guest, at the desk, waiting for you
Eighteen things. One person. All by hand.
With Hotel Marketing Point
What reaches you.
- One decisionLong weekend is filling faster than last year. Hold the rate or move it?
- One exceptionCabin 4 heater flagged. Guests arrive Friday.
- One opportunityA group inquiry on WhatsApp worth answering today.
Three things. Everything else is already done, in the stack.
Month-end close: assembled in Xero. Your accountant already has it.
04The stack
The tools we build on
Not a list of everything that exists. Five systems, deployed in production, in this order.
01
Notion
Operating layer
Procedures, tasks, guest data, content. One place your team already knows how to use.
02
Claude Cowork
Analyst
Reads your data, writes the reports, drafts the replies. The work nobody gets to.
03
Make
Wiring
Booking to WhatsApp, review to task, report to inbox. Runs while you sleep.
04
Xero
Books
Quotes, invoices and the month-end close, out of the spreadsheet and into something your accountant can already read.
05
Feather
Publishing
Your blog, written in Notion, live on your domain, indexed by Google and by the AI that now answers travel questions.
We don’t recommend a tool we haven’t run ourselves.
05Fit
We work with
Independent and boutique properties, 10–80 rooms. A real identity. A hands-on owner or manager. The ambition to run tighter without losing what makes the place worth visiting.
Where we work: South America and East Africa, in English and Spanish. Elsewhere by conversation.
We don’t work with
Large chains. Not because we can’t — because the results come from working with people who are close to their property and motivated to change how it runs.
06Track record
Hotel Marketing Point. Since
2007
Early enough to watch TripAdvisor arrive, Instagram take over the lobby, and AI check in without a reservation. We write about what’s actually working, every week.
Ready to talk?
No sales call. No pitch deck. Tell us where you are and what you’re trying to solve, and we’ll give you an honest assessment of whether we can help. If we can’t, we’ll say so.
Book 30 minutes →
