We are a small, flexible group of Hotel Marketing lover´s and we design simple and beautiful user interfaces and Marketing strategies for Hoteliers. We really love what we do and we take every project seriously. If every hotel is different, then how can one strategy work for all of them?
Regardless of size and location of the Hotel, all have one goal: to fill rooms. Let us go deep into your situation and find the best strategies for you.
We select and organize the best tools available in the market for share your Hotel´s content. With years of experience and extensive knowledge of the subject we will help you stay up to date with the latest Online Marketing Solutions for Hotels.
We developed several marketing campaigns for different times of the year and different targets. From referral Marketing, through Search Engine Marketing and on site optimizacion (SEO) for your Hotel website.
Years of working with Hotels teach us what really works and what´s not. We understand that part of your Marketing we can develop and what has to be done in house.
SEARCH ENGINE MARKETING
With years of experience into Online Hotel Marketing we have come a long way before we finally join ourselves together into the Point.
Since 2008 Argentina Hotel Marketing provides an update on the latest in Online Marketing for Hotels, both in the online arena through our blog and outside lina through courses in different Argentinian universities.
Located in Campinas, a few Kilometers from San Pablo, Brazil Hotel Marketing provides Online Marketing services for hotels in the area as well as development of Portales Travel with own booking engine.
Desde la Region de Los Lagos, mas precisamente basados en Chaiten, Hotel Marketing Chile presta servicios y asesoramiento en Marketing Online para Hoteleros de la zona asi como información sobre lo último en tendencias de Marketing Online para Hoteles.
We are enthusiasts about Online Marketing for Hotels and talk, write and share absoulutamente everything we know in our Blogs
#1: Optimizing Your Hotel Google+ Page for Search Ranking
Spending a little time to optimize your information can reap big rewards.
With five easy tweaks to your Google+ Hotel´s page and personal profile, you can build a strong foundation for SEO success.
The SEO title is the name of your Google+ business page (*be sure you’re using your company name* here). *Avoid trying to stuff any keywords into the SEO title*—it’s unprofessional and has little SEO value.
1. Research your buyer persona – Before considering content for your Hotel website or social media channels, you need to go back to the basics and identify who exactly you need to and will be talking to — occasional business guests, leisure travelers, retirees, families with kids, young professionals etc. You need then to take that knowledge and actively generate content that appeals to the identified groups. 2. Set content marketing goals – Once you have determined whom your target is, it’s important to know why you are developing content for them. What is it you hope to achieve with content developed for your hotel website, blog, and social channels? Is it brand recognition, customer loyalty, the ability to expose your hotel to new clients and expanded
demographics? “A key to engaging content is put the customer first, to solve her problems and answer his questions. This requires understanding their beliefs, feelings, wants and needs.”
“The online travel agencies continue to be quick adapters. There were quick to adopt opaque technology. They’re equally quick to adopt flash sales,”
Now they’re adapting quickly to an agency model, in which guests can pay upon check-out at the property as opposed to upfront via the OTA.
This agency-model approach was heralded by Booking.com, which saw tremendous success in Europe and has begun infiltrating the U.S. market,Powerhouse Expedia was the first major U.S. player to respond through its Traveler Preference program, which allows customer to choose between the agency (pay at check-out) or merchant model (pay up front).
“It’s going to be an interesting journey to see its acceptance,”